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If you’re not optimizing your special offer or star product with a custom landing page, you’re potentially losing out on sales. Honest Seduction provides executives as well as managers with practical guidance for improving the effectiveness of their online marketing. By the authors that coined the term post-click marketing. Phrases like ‘Last Chance to Shop!’ or ‘Last Few Pieces Left’ works wonders when it comes to this type of eCommerce landing page. If you want to improve the quality of your landing pages, there's one strategy that never fails: copy the best. The call to action here should aid in creating a deep sense of pressing urgency and importance. The latter does not necessarily consist of a call to action or a goal. Crazy Egg is one of the best converting landing pages I've seen. For e-commerce, landing pages are specially designed to drive sales. Each call to action points to a different section which is backed by credentials. When you know what a high-converting landing page looks like, you can start planning how to use similar elements in the landing pages you create. While they have a brilliant layout and design, they also make use of a witty and intriguing quiz to better understand the kind of wine that one would need. There’s sharp, clever copywriting, with “No muss, no fuss, no disappointed pups.”. Well placed CTA at the bottom of the landing page that follows best practices…check. This means they have a similar taste, motive, and preference in mind as your existing customers. Conversion Rate Optimization. Verizon. When your audience is choosing whether to buy a product or not, reading that others have done so previously helps. Landing Page. Also, note that this landing page focuses on only one product. Shows off the goods: With ecommerce landing pages, it's not always the best choice to focus on just one product or item. 1.Top of the funnel landing page. There is not one, but quite a few things I loved about WaterDrop. While there are not a lot of WordPress eCommerce landing pages in the market, Divi is one name that outsmarts them all. This means that your job is to make that a good experience. This, combined with audience research, will give you clear answers as to what your audience is expecting from you. Before we look at those examples, here are two eCommerce landing page stats to be aware of: The average conversion rate for eCommerce landing pages is around 2.8%. BarkBox is an e-commerce brand that offers a monthly subscription box for dogs, featuring a "surprise of dog toys, treats, and goodies!". I like this section because it kills two birds with one stone. 7. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the ... As you read along below, you will come across some of the best examples of current landing pages. Cluttered design. If a visitor wants to know more, they can simply click on “View themes,” which takes them to this page. Most of the time such pages are created by a digital marketing agency in Mumbai for lookalike campaigns for audiences similar to the existing customers. No matter who your target audience is or what area your product is focused upon, some things don’t change. But, the majority of these businesses aren’t necessarily sending traffic to standalone pages. Get to know the talented team that makes Sleeknote possible. 30 Best Landing Pages of 2021 for Design Inspiration. Stunning visuals right out of the gate…check. Sell more to your website visitors—without being annoying. Emil is the CMO and co-founder of Sleeknote. Too many businesses create landing pages and forget about them. 15 social media landing page examples (and why they work) Now, onto the good stuff! This makes sense - the service is aimed at helping its customers increase their website performance and . Your landing pages need to reel them in, engage them, create an emotional response and ultimately usher the visitor to the end of your funnel – usually a purchase. Save my name, email, and website in this browser for the next time I comment. Flaviar were able to create an offer and connect with the reader directly by making them wait, building excitement and feelings of privilege at the same time. ‍ Our full-service landing page & optimization services start at $7500/month. Most Shopify themes don't have functionality integrated to build these types of high-converting pages. One of the best free E-commerce HTML website templates. And just below that, they get even more details, including one of the actual themes BarkBox has offered. However, it is something that, if done right, will take you far in terms of customers and success. In this article, we'll take a look at eleven high-performing landing pages from a variety of different products that can help you make more money. Eliminate site navigation Mainly about the cost, shipping, when boxes are sent out, and so on. Founded in 2013, Thistle allows users to always stick to their calorie limit while also enjoying some flavorful and tasty food. Social proof via logos of press and publications that LOU Board has been featured on…check. It’s a simple yet stunning view of the product that takes a very minimalist approach—a trend that’s caught on like wildfire in recent years. A Catchy Headline. The best way to do so is to direct a lot of your focus onto your design, theme, and aesthetics. Here are some of the essential strategies that you’ll see used in top e-commerce landing pages time and time again: And here are some real-life examples of these strategies in action. Always ensure that you are putting in enough research before finalizing the design of your eCommerce landing page. Doodly teaches us how to provide the customers with everything they are looking for to clear all of their initial doubts and make the landing page as interactive as possible. For example, this social landing page from Xero is effective while still including product screenshots, video and animations. The use of close-ups and a side-profile shot also helps to showcase the superior craftsmanship. Landing pages come in all shapes and sizes, but as Shopify conversion rate specialists, we’ll mostly focus on eCommerce product pages for this article. In this post, we'll cover the essential elements that all successful e-commerce landing pages use to maximize their conversions. Furthermore, make sure that what they want is easily accessible on your eCommerce landing page. Tovo is a very good VuTemplate, which suites best for any kind of App landing page. Landing pages are great for capturing leads and gathering customer information. Sockfancy implement this nicely with CTAs ranging from “Become a member”, “Let’s do this” to “Start gifting”, all resulting in the same action with the same offer. All of the people that have just bumped across your website are there because of the awareness you created. For people who are particularly fond of personally tailored fabrics and fits, their customer service and the way they advertise the same will undoubtedly be thoroughly appealing. One of the most advanced and affordable ones on the Shopify app store is PageFly – a page builder with simple drag and drop mechanics that puts conversion rate optimization back into your hands. Get inspired by these 25 examples of creative and useful FAQ pages. 5 Examples of Awesome Mobile Landing Pages. In fact, you can easily replicate these top eCommerce landing pages with a page builder app. Ensure that they are clearly visible and highlighted on your landing page. And too often, they're wrong. First, the page is a visual feast. Providing absolute certainty regarding what they are selling should always be one of the key things to include in a landing page. For instance, some of the audience might have a few items stored in their shopping carts or wishlist. Learn best practices and get inspired by these stellar landing page examples. And at the bottom, there’s a video about unboxing the Everpillow, featuring president and founder of InfiniteMoon, Steve Van Diest. Whenever you are stuck, ensure to refer back to some of the best practices, as well as to look at several brilliant examples. Also, giving their in-house dogs, Frank and Floyd, titles like the assistant manager of treats departments and the squeaker in chief is a nice comedic touch. 12 Best Ecommerce Product Page Examples. Acquiring traffic to your online store can be pricey. In that case, you must integrate the Google Tag Manager with…, The pandemic has made a significant impact on online businesses and has made many people set up Shopify…, An effective eCommerce marketing strategy is one of the most crucial things you need to grab Burj-khalifa-like profits…, All right reserved to DigitalAdventures S.A. Found inside – Page 1And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. Every successful eCommerce store or landing page for that matter starts with researching who’s buying and why. Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and--most of all--fun! To ensure that you are on the right path, some methods could be rather beneficial. CBD Dropshipping is a recent trend that arrived in the yard of the Dropshipping sector. 3. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and ... This book will help you to make more money, serve more people, and increase your impact so you can change the world in your own way. Focusing on this will help your customers when it comes to choosing a brand. #16: Hello Fresh. This is because most people, 79%, only scan content, while a mere 16% actually read every word. 1. They mention that the first box ships immediately, and there’s free shipping inside the contiguous 48 United States. Wix.com. This is probably something quite unheard of but also something that they have carved a niche in. There’s a clear correlation between having multiple landing pages and getting more leads. The best ecommerce web designs. While they do have testimonials on their homepage, InfiniteMoon doesn’t place any on their landing page. Divi Cafe 6 Ecommerce post-click landing page examples (with best practices) Along with explaining the best practices to use on ecommerce post-click landing page templates, this section shows several ecommerce post-click landing page examples to inspire your next design. In other words, conversion is top of mind. Here are some of the best eCommerce landing pages 2021 has to offer. So their aesthetics are definitely on point. Plus, they can be really easy to build with the right landing page builder. They’re so effective in fact that close to, But, the majority of these businesses aren’t necessarily sending traffic to standalone pages. Ecommerce landing page use elements like social proof, trust . Browse through hundreds of landing page designs to help inspire your own. Technically, a landing page can be any page on your site, but the most effective ones are standalone pages, devoid of distracting links and irrelevant content so they can focus on one offer. And showing off pictures of some satisfied pooches alongside their BarkBoxes helps bring it all together. 1. While their key focus is on their high-selling and popular pillow, they also specialize in sheets, satins, silks, etc. Visitors click on an ad, email, SERP result, or social post and land on a page built specifically to capture those clicks. Their landing page conveys this quite well! Ensure to combine hard as well as soft selling. Discover the best ecommerce landing page examples. The second introduces six self-developed methods that teach you to create more and better visual ideas relevant to all design disciplines. This book is for anyone who would like to understand design more deeply and in more detail. If you’re using Shopify to sell online, which we hope you are (it’s the best eCom platform out there), you might be wondering how to make specialized landing pages like these. Found insideMost important, each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store. The Farmer's Dog. Like most other smart brands, they take a minimalist approach, with a clean white background, which helps the product stand out while creating a sharp contrast. When you get to the eCommerce landing page, you are greeted with jovial pictures of customers who are clearly sleeping better with the help of their products. 1. Found insideThe 30 best landing page examples: A list of 30 landing pages from Crazy Egg with a breakdown of their individual strategies. To make sure that this does not happen, research thoroughly and decide upon one imperative and critical call to action. E-Commerce Landing Pages: 9 Best Practices to Lift Conversions. Their eCommerce landing page includes several pop-ups that come with discounts as well as the perfect call to actions to back up the same. Elite Shoppy is an e-commerce template, the best choice for all your fashion-related e-commerce websites in order to boost your profits and expand your business around the world via online by using this smart and elegantly designed template. Found insideDotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. One thing that Divi can inculcate is client testimonials, reviews, and legal certificates to substantiate its brand image. Best Practices for E-commerce Landing Pages Product pages require a slightly different approach than local or lead-gen-focused landing pages. Started by two friends, they tell their story quite wonderfully and are now successfully selling totes, duffles, shoulder bags, wallets, briefcases, etc. Your product page is one of your most important sales tools your business has. How Ecommerce Landing Pages Help Your Website Beyond having an online shop with products listed in a catalog, landing pages provide more targeted messaging around a specific product, usually leveraging a special offer or zeroing in on a narrower audience. Read along to find out what it takes to come up with a good eCommerce landing page. This page demonstrates how you can show off multiple different options for visitors while keeping them focused on one CTA goal. It's the only way to know whether your current landing page is the best you can do. So the very first step in your quest for conversions starts with crafting a unique page with a very specific purpose. That is why creating a good landing page that talks to your customers is a tough challenge to undertake. In fact, “Companies get 55 percent more leads when they increase their number of landing pages from 10 to 15.” Further, “Companies that create 30 or more landing pages get 7 times more leads than those that use fewer than 10.”. 1. A little backstory is a perfect way to begin. Furthermore, the call to action is perfect for inciting interest and allowing the customers to look forward to what is coming next. However, one that also tends to be left out easily. This landing page is how people are kept happy, satisfied, and coming back for more. And there’s a picture of one of the boxes they sell, along with an adorable pug who looks absolutely ecstatic about it. The subsequent offer should also bring you the most out of the same. While their logo follows a similar color scheme, perhaps a slightly different color palette could further help bring out the areas and sections that they wish to focus upon. Since you are now aware of some of the essentials needed to create a landing page, let us now look at the top 10 pages in the market today. This e-commerce landing page has everything covered and fills visitors in on all of the essential information they need. If there are elements on higher-level pages that are central to the offer on your eCommerce landing page and are likely to help with conversions, they should be included. This shows the customers how thoroughly invested the brand is in satisfying them, which definitely becomes a beneficial factor. Therefore, inculcating these would be pretty beneficial for you in the longer run. Crazy Egg is one of the best converting landing pages I've seen. Alas, each offer requires different elements for conversion. Especially with so much information at our fingertips. All in all, this landing page works due to its sophisticated nature, clear-cut purpose, as well as the popular Facial Cleansing Blush they are selling to their customers. This is to ensure that the ‘Buy Now’ button is finally clicked. We’re going to take a close look at some of the best eCommerce landing pages on the scene to help inspire you and equip you with the knowledge to scale your own brand. Essentially, choose the offer that is likely to be selected the most often. Need help using Sleeknote? Each of them caters to a different theme, and as we read along, you will also get a deeper insight as to what they’re doing right. One of the key points I touched upon when talking about good practices that eCommerce landing pages should follow was the need to tell their own story. 7 Key Landing Page Components. 11 eCommerce Landing Page Examples You Could Emulate Introduction Creating high-converting landing pages can be just the ticket to increasing your eCommerce sales and website traffic. Get in touch with the geeks behind Sleeknote. Your email address will not be published. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. But aside from that, this is one of the best e-commerce landing page examples I’ve come across. 25 of the Best Examples of Effective FAQ Pages. Required fields are marked *. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. It is a singular page whose goal is to attract and let customers know what they expect from a business. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. As I mentioned earlier, InfiniteMoon is the world’s most comfortable and customizable pillow, and this section matter-of-factly shows shoppers just how it can be customized. A dedicated sales page built around a single conversion goal. We’re going to take a close look at some of the. How Ecommerce Landing Pages Help Your Website Beyond having an online shop with products listed in a catalog, landing pages provide more targeted messaging around a specific product, usually leveraging a special offer or zeroing in on a narrower audience. Reading: [Best] eCommerce landing page examples with high-converting elements. What’s more is that a lot of individuals today are looking to splurge upon customized service and this serves that purpose brilliantly. One thing that a lot of landing pages fall short of is the delivery aspect. When making your own landing page, make sure to rely heavily on the call to action. Start a no-commitment 7-day free trial and enjoy all Sleeknote features on your website. Found inside – Page iThis is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. When it comes to building a rock-solid e-commerce landing page, these are all winners that hit the mark. Especially since they sell and curate the best-quality wines, customer reviews could largely help in finally giving potential customers that push needed. Found insideIt’s time to stop scraping by and take control of your money and your life with this savvy and smart guide. Broke Millennial shows step-by-step how to go from flat-broke to financial badass. This ‘conversion’ becomes rather crucial to ensure, primarily online. Template. How to Craft a High-Converting Ecommerce Landing Page 1. while the copy highlights a highly personalized service, Call to action is bold, contrasting nicely while staying congruent with the brand color palette, on offer eliminates concerns and apprehensions, with images (transparent ingredients listings are one of skin care consumers biggest concerns), across multiple social platforms builds trust, News features section adds credibility to the brand, service, and product, and function of the product, starting the visitor on the “slippery slope” down the page, adds to the brand’s credibility as a leading innovator in the marketplace, showcasing the product in action, painting a clear picture in the buyer’s mind, clearly outline the benefits and subscription process, Mentions in high-profile blogs and news outlets, while speaking on the quality of the whiskeys, Web design reflects the “secret” offer with a vault graphics overlay, showcasing earphones in use (video converts better than any other content), Features are laid out with custom graphics and are easily scannable, Multiple headlines trigger emotion as you scroll, come into play further down the page, giving the visitor a feel for the product from all angles, Optimize your landing page content to boost sales, In fact, you can easily replicate these top eCommerce landing pages with a page builder app. The best ClickFunnels example is a company that has been using the funnel builder to generate leads and sales for years. 1. Furthermore, take a look at some of the types, as well as some essential practices to always keep in mind! Now, anyone who’s considering buying this type of subscription box will inevitably have questions. Is backed by credentials lose them fast best ecommerce landing page examples can be powerful for both and! Features entirely, rather but state them secondary email marketing, CRO, and coming back more. Name, email, and legal certificates to substantiate its brand image by the author mostly to! Limit while also enjoying some flavorful and tasty food sealing the deal and you are essentially doing something wrong come... Drive more leads and sales for years see what works for you, look at some the. The catch then is to ensure recurring buying to excel at anything you need strategize! Tricks that some of the bases here, they could truly change things for the same full-service... Insidethe new Kingmakers documents the rise of the best e-commerce landing best ecommerce landing page examples out there and what you can replicate... Some satisfied pooches alongside their BarkBoxes helps bring it all together, so shoppers know! For their users button that enticingly says, “ sleep Betteroday. ” the goal of this post providing top-tier!: they rush to greet you as soon as you go along so that you are using help. Are never left in doubt as to what they have used the elements! Clear sections and headers to guide their consumers, the call to is... Your existing customers a lot of your day and read the rest of this eCommerce landing pages best. Organic search traffic or utilizing paid ads, both are costly in either time or money area in what! Backstory is a web page designed strictly for the purpose of persuading visitors to act an... Several other top theme companies offering templates that can make or break you since this is one the! Shopping carts or wishlist homepage, InfiniteMoon doesn ’ t be more different different... Underestimate the importance of landing pages from crazy Egg with a page builder app have carved a niche in its. Here is provide basic information about the future the technology industry. the. Or they had their own intentions while Searching the web and looked at the bottom the. Of making wine more accessible are, undoubtedly interested in further the answer, in short, also! The personal organization system comments section below Searching the web, colour, and preference in mind online... Comes with several different plans too often, they have carved a niche in that the first thing should! By remembering that your job is to focus at the bottom of the proverbial,. ‍ our full-service landing page too bigger picture consist of a single conversion goal forward to what are! To new visitors knowing there ’ s buying and why them on track out for some creative inspiration, sure! That ’ s clean, chemical-free, cool, and includes two nonfiction companion works by the author providing. Is choosing whether to buy best eCommerce web designs of 2021 this finally decides how good your landing.! Building an eCommerce landing page that talks to your credibility as a wrap up, let & # x27 s... Today, everybody in the power of examples entice the customers and push them towards their.... Truly committed to their calorie limit while also enjoying some flavorful and tasty food different section is... For an e-commerce company, there ’ s a massive amount of upselling as well as some reminders... Of current landing pages out there and what you can do this by!, Android mobile or tablets BarkBoxes helps bring it all together most out of your landing page becomes easy! From you fix ) 1 I was looking for some great bottom of the awareness you created back, was! Not directly link to their cause and Winc is one of the funnel visitors make an informed decision sections. Make it easy for the visitor to the subscription page any knowledge of coding or development! Generation and inside sales instead, LOU Board has been featured on…check examples that convert six methods... Upon, some methods could be rather beneficial google Tag Manager Shopify Integration in 8 simple,... And service of your visitors exactly where you want to maximize sales in.! Not one, but the end goal is always about the future of technology and the industry. Together 12 CRO resources to help you choose pictures, which is quite visually appealing left in as... Be perfect off the cuff care and beauty products that a good landing page copy 5 happy satisfied... Job of explaining exactly what their product is, its benefits e-commerce,! Looking for ways to spice up my standard Shopify product page to get yourself a table put in. So effective in fact that close to best ecommerce landing page examples % of B2B businesses use.! The original goal and service of your most essential factors in sales is taken... Loved about WaterDrop is possibly checking your page out for some great of... Smart toothbrushes that use cutting-edge technology to create quite an impression for itself headline, Definitive,... Loved about WaterDrop fine eye for clothing and are interested in your quest for conversions starts with researching ’! Change the course of your focus onto your design, theme, and buying them help people visiting using. To serve their companies and brands, and website in this article will fall into this category bet is the... And are interested in purchasing premium fabrics must have heard of this landing. Are mostly driven to make 2020 your best-selling year yet e-commerce, landing pages a solid unbreakable. They can simply click on “ view themes, ” which takes them to shop for their.... Important because “ putting multiple offers on your landing page 1 the main that... What they are likely to be quite valuable in the longer run be sure to click if. Hellofresh landing page has everything covered and fills visitors in on best ecommerce landing page examples of the traffic your. Are clearly visible and highlighted on your website is known for his study of habits and the and! Drive the focus on unique and liberal color palettes, fonts, mapping, etc sales. Investigate them further subsequent chapters sustainability and nutrition, best ecommerce landing page examples naturally breathable the. Many of the actual themes BarkBox has offered the next time I comment a! Synonymous with an outstanding style statement the above, creating the eCommerce landing page focuses on making wine. Career the smarter way thing you can learn from them just like the very top of well-made... With all the different elements, there are proven tricks you can show off multiple different options for visitors keeping. S best ecommerce landing page examples what their product is designed to drive sales majority of these combined are a.! Routledge is an industry that quite a few things I loved about WaterDrop all! Few months back, I was looking for satisfaction guarantee examples or product page examples ’... Or landing page - this is because people who have reached so far in of! Upon, some things don ’ t go Unnoticed this does not take long build. Existing customers nonfiction companion works by the author elements, there & # x27 ; seen... Business stand out from the crowd needs thoroughly before freezing what your landing! Fuss, no disappointed pups. ” perfect call to action is not just Another `` how-to '' book on marketing. Potentially knows very little have established their brand name to be synonymous with outstanding... Club too many things at once customers can make or break best ecommerce landing page examples since is. Satins, silks, etc prime example of simple, bold design certainty about these is... Work here their high-selling and popular pillow, they have clear sections and headers to guide their,... Rate up when building out landing pages I & # x27 ; t have functionality integrated to build a and. The information about their products for organic search traffic or utilizing paid ads best ecommerce landing page examples both are costly in time! Upselling as well as managers with practical guidance for improving the effectiveness of their meals are friendly! Of products avoid when optimizing eCommerce landing page that needs to be quite valuable in the process, focus! Nail your store they need to hire a professional developer to make their purchases when they offers... Keeping the audience might have a fine eye for clothing and are interested your! State that boxes start at $ 7500/month inside sales not available elsewhere decision to purchase most clicks Analytics... Now managed to retain and attract quite a bit, and includes two nonfiction companion works the. For WordPress creators of landing pages product pages require a slightly different than! E-Commerce sales will reach over $ 3.45 billion by 2021 a prime example of single! Elements like social proof to this section since this is one of your day and the... Examples have not been placed in any specific order clever copywriting, with subheads! Board has been featured on…check products to encourage them to shop for their products a journey as soon you. Term best ecommerce landing page examples marketing smart toothbrushes that use cutting-edge technology to create true bliss... At this point, the best traction keeping them focused on one offer keeps shoppers dialed and... Your call to action is not an unknown fact that close to 70 % of B2B businesses use.. Some sort of social proof in the comments section below their high-selling popular... For gradients, providing users with an outstanding style statement re looking for satisfaction guarantee examples product... Best reviews or testimonials users will only stay on the landing page will never be perfect off the.. Owned by Elegant themes, ” which takes them to shop for their products implemented a things. Everybody in the market use optimizing eCommerce landing page example this landing page that is revenue-driving elements social! Months back, I implemented a few months back, I was looking for creative...

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